As you know, it is rare when Dr. Deer endorses a product, but when we do, you can be sure it IS a quality product. Brian Hicks, owner of TrophyTotes, is a long time associate with the Institute and we love his product! There is not a single soft-sided cooler bag on the market that even comes close to his. One of the greatest issues for any soft-sided cooler bag is leakage; usually because the materials used to line the bag or the way they are joined allows water to leak out. After three years of testing, we have not found the TrophyTotes to leak one drop! So, we urge you to use this product. You can go online to purchase yours, or soon we will offer them on this site. Click Here to Check Them Out.